Struggling to think about things that will help your audience Reader?
Baby, I have got you:
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​1. Think of one member of your audience.
Maybe they’re a real person. Maybe you invented them after three oat flat whites and a scroll through your old client notes. Doesn’t matter.
What matters is that you have ONE person in mind. Just one.
Now imagine you became overnight besties. You meet for coffee. Five hours later, you’re sharing a carafe of house red and inhaling carbonara at that tiny Italian on the corner. You know about their messy sister dynamics and the time they escaped a Bogotá crackhouse after accidentally mistaking it for a youth hostel in 2004.
You know how they think, what they fear, how they process info, and where they’re at in their journey. You’re two or three steps ahead—and they want your help.
Now create content just for them.
Use:
- The format they’d love (blog? book to scribble in the margins? aggressive tough love voicenote?)
- The tone that makes sense to them
- The empathy you wish someone had given you at that stage
Forget “target audience.” Think “best mate who’s just a bit behind you on the path.”
2. Get in touch with your audience. Literally.
Stop posting and ghosting.
Send a DM. Comment like you mean it. Start a conversation like you’re at a BBQ and they’re wearing your favourite band tee.
Get wildly, honestly interested—not just to mine them for insight, but because they’re the humans shaping your livelihood and opening you up to opportunities.
Sweet peach, it’s relationship-building. That’s the whole point.
The bonus? You’ll be way more relevant because you literally KNOW them. No more guesses, no more floundering.
3. Say the weird thing.
You know that opinion you’ve been side-eyeing because it feels too much?
Say it.
Not for shock value. You are not Gary Vee’s recirculated fart.
But because it’s yours.
Say the thing that frustrates you. Say the thing everyone else is skimming over but you want to divebomb into completely naked from the highest diving board while shouting “GERONIMO!”
Your audience can smell regurgitated content like whiffy BO. But your real voice, your angle from your lived experience? That shit HITS HARD.
4. Create before you overthink.
No one’s checking your fonts. No one’s keeping track of how many carousels you’ve posted this week.
Post the thing that’s on your mind, not the thing that’s “optimised for engagement.”
Make it messy. Keep it honest. Let it be a little chaotic AND helpful. They aren’t mutually exclusive.
Clarity comes through use, not through pondering. Run faster than the speed of doubt.
5. Build the house you want to live in.
Your personal brand is not a brochure to Perfect Island™, population: influencers and vapid bellends.
It’s a vibe. A space. A little internet corner where the right people can exhale and go “Oh, THANK FUCK. This person gets it.”
So make it for you. Make it warm. Make it weird. Make it yours.
When you do that, your people will find you—and they’ll love you.
Same time next week?
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Gemma :)
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